Taking on Etape Loch Ness means gear that keeps up with every climb, descent, and change in weather. That’s where @Madisonclothinguk delivers - premium technical apparel designed in the UK, built for real British riding conditions.
The new SS26 collection features standout pieces like the Flux packable jacket, Flux gilet, and Flux EIT bib shorts. They also have eyewear covered with an incredible range of sunglasses including the award-winning Crypto and the new Pink Rose Mirror lenses which are ideal for changeable riding conditions. Everything you need to ride with confidence.
Follow @MadisonClothingUK or visit http://www.madison.cc to explore the full range.
#MadisonClothing #RideEverywear
For cousins Martin Kennedy, Craig Wilson, and Stuart Manock, this year’s Etape is deeply personal.
They’re riding in memory of their Gran, Aileen Ligertwood, who dedicated years to @macmillancancer on the Inverness committee before passing away last year at age 93. 💚
This is no small feat - none of the trio were cyclists before signing up, and two didn`t even own a bike! They`ve been training hard to tackle the 66-mile course to continue Aileen’s legacy of helping others.
We’re so inspired by their grit and motivation. Let`s show them some Etape support! 👏
#EtapeLochNess #RideForMacmillan #CyclingStories #LochNess
Thanks to our official nutrition partner, @high5sportsnutrition, Energy Gels, Energy Drinks and Energy Bars will be available at all four support stations on the route to help keep you fuelled.
Planning ahead can make a big difference to your ride - check out High5`s nutrition guide for practical advice on what to take and when:
https://highfive.co.uk/blogs/guides/sportive-nutrition
High5 wishes you good luck in your final prep for the big day!
Their event day tip? Enjoy yourself… and don’t forget to tag HIGH5 in your #RaceDaySetUp
💙 Cyclist`s Story: Callum Kelsey
"I felt like I was just going through the motions, not truly living."
Following the tragic loss of his best friend to suicide last year, Callum was determined to honour his friend`s memory and set himself a challenge: to lose 35kg and complete the Etape Loch Ness.
He has already smashed his £1,000 target for a mental health charity.
Good luck, Callum! We are all rooting for you at the finish line.
When tackling a challenge like the Etape Loch Ness, having tyres you can trust makes all the difference. That’s where @vittoriauk_tyres excels.
Trusted by the Pro Peloton for elite performance and reliability, Vittoria brings that same race-proven technology to every rider.
Vittoria offers a wide range of high-quality tyres that combine race-proven technology with durability and comfort ideal for Sportives, training rides, and weekend adventures: See the Corsa N.EXT or RideArmor tyres that are built for durability without sacrificing on ride feel.
For ultimate peace of mind, pair them with the Air-Liner inserts to ensure you always make it home.
Whether you’re climbing the roads around Loch Ness or pushing for a PB, Vittoria tyres deliver the grip and efficiency you need.
For more info, follow Vittoria or visit the website: www.Vittoria.com
#Vittoria #TheRideAhead